Workshop Format
What people don't say, they build.
Lego® Serious Play® is an innovative methodology grounded in scientific research. Together, we build possible future scenarios, develop visions and strategies, and bring together different perspectives in a safe, playful setting to foster alignment, team building, and a tangible commitment to implementation.
- A science-based methodology with proven effectiveness
- 6–14 participants; larger groups by arrangement
- All perspectives become visible—not just the loudest ones
- Result: a shared vision, documented and actionable

What to Bring
Get to the heart of complex challenges quickly
The method uses imagination and tactile models to illustrate complex concepts and develop new solutions.
Alignment of all participants
The playful environment creates a safe space where even sensitive issues can be openly discussed—to find solutions that everyone supports.
Commitment and High Engagement
Different perspectives are brought together, and all participants feel an emotional connection to the project—which boosts their commitment and willingness to see it through.

What to Expect
Following a preliminary meeting, the workshop takes place on-site. We use a clear, scientifically based methodology that engages all participants and makes complex topics easy to understand. The results are documented; typically, we work with 6–14 participants (larger groups are possible by arrangement).
Typical use cases: Project scoping at the start of a project, vision development, strategy development, aligning all participants, and developing change architectures—from concept to implementation.
Why Lego instead of PowerPoint?
In traditional workshops, the loudest voices are the ones that get heard. With Lego® Serious Play®, everyone builds—and explains their own model. This brings hidden assumptions to light, breaks down barriers, and creates shared visions.
Haptic models make even complex issues easy to understand, and solutions can be developed collaboratively in a well-founded manner. The result: genuine commitment—not just “We’ll have to think about it.”

Frequently Asked Questions About Lego® Serious Play®
What exactly is Lego® Serious Play®?
Lego® Serious Play® is an innovative methodology grounded in scientific research. Together with you, we build models and future scenarios to understand, transform, and further develop complex topics. This process generates visions, strategies, and concrete next steps, all with a high level of engagement and commitment from those involved.
Doesn't that seem a little too playful for a serious introductory project?
The method is intentionally playful, yet highly focused in terms of content: it draws on the human imagination to gain deep insights into complex challenges. The hands-on models make even challenging topics easy to visualize, and solutions can be developed collaboratively in a well-reasoned manner.
How long does a Lego® Serious Play® workshop last?
Following a preliminary meeting, the workshop takes place on-site. Its duration and format depend on the objective (e.g., project scoping, strategy development, alignment, or change architectures) and the group size.
Who should participate?
Depending on the issue at hand, the relevant perspectives should be represented—for example, HR, managers, and other key roles within the project context. The goal is to ensure alignment among all participants and to establish a shared understanding that will support subsequent implementation.
At what point in a project does Lego® Serious Play® make sense?
We most often use Lego® Serious Play® to make shared visions tangible and to identify opportunities and risks early on. It is also useful for establishing a shared understanding at the start of a project or for bringing unspoken areas of tension to light. We determine the appropriate application together during project planning.
Can this method also be used remotely?
To a limited extent. While digital versions are available, the physical act of building, the hands-on experience, and the shared viewing experience cannot be fully replicated in a video room. For sensitive topics, we always recommend in-person participation.
“I didn’t think we’d see results so quickly.”